Let’s talk equity. For free.
Book a free 30 minute online session with the founders of equiCraft in our monthly Equity Office Hours.
Whether you are new to option schemes or want to dig in to your existing scheme, in this session you will be able to engage directly with us and ask those nagging questions - we’re all ears.
We want to use our experience to help founders and exec teams run share option schemes that actually work. We’d love to chat with you.
Why join?
In startup and scaleup communities, share options are one of the topics that raise the most questions and often just a short conversation is all it takes to unblock progress. equiCraft’s Office Hours offer a relaxed, interactive space to:
- 💡 Ask those equity related questions you’ve been desperate to ask
- 🤝 Engage directly with insights from real practitioners
- 📈 Gain clarity on equity planning, execution and preparing for due diligence
- 🛠 Get tactical guidance you can action immediately
These sessions are designed for founders, execs and startup leaders who want to build share option schemes that actually work for their business and teams without confusion or guesswork.
Hosted by
John Fraser - John has over 20 years of finance leadership experience spanning the public sector, NYSE-listed corporations and laterally as Finance Director in a high-growth tech startup, where a deep understanding of the complexities surrounding share option schemes was developed.
Rachel Westwell - Rachel brings her experience as in-house counsel in a high energy and fast growth tech startup managing the share option schemes, which has elevated her foundations as an M&A lawyer for the previous 12 years.
Unlike other providers in the equity space, we have been in your shoes. We lived and breathed equity in scaling a tech startup from Series A to Exit so we know the journey, the pitfalls and vitally, the solutions. It taught us that equity is powerful but only if you get it right. We use this lived experience to help founders and execs craft equity the right way, for their team and for the long run.
What to expect
📅 Monthly live equity office hours
☁️ Online Sessions
🕒 30 minute interactive conversations
🎙️ Open Q&A - bring your problems and questions
No sales pitch. Just meaningful, practical equity help for free. Come with questions, leave with confidence.
Who should attend
- Startup and scaleup founders
- C-suite, Finance leaders, In-house counsel, People & Talent leaders
- Anyone responsible for equity design and management
Whether you’re totally new to equity or refining your existing strategy, these office hours will be tailored to your needs.
Reserve your spot
About equiCraft
Equity solutions that power growth. Without the growing pains.
Crafted by experts who have been on the startup journey, equiCraft delivers tailored equity solutions that actually work for you, your team and for the journey.
Let’s talk equity. For free. Book your Equity Office Hours session today.