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Equity solutions that power growth. Without the growing pains.

Crafted by experts who have been on the startup journey, equiCraft delivers tailored equity solutions that actually work for you, your team and for the journey.

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Trusted by high‑growth companies

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Why equiCraft?

Unlike other providers in the equity space, we have been in your shoes. We lived and breathed equity in scaling a tech startup from Series A to Exit so we know the journey, the pitfalls and vitally, the solutions. It taught us that equity is powerful but only if you get it right. We use this lived experience to help Founders and Execs craft equity the right way, for their team and for the long run.

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Our Craft

Design

Design

Lay the strategic foundations for a share option scheme with clarity, confidence and alignment with your goals

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Implement

Implement

Roll out your share option scheme seamlessly, focusing on employee experience and operational ease

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Maintain

Maintain

Support the execution of your share option scheme throughout your journey while always ensuring compliance

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Optimise

Optimise

Refine your share option scheme to drive performance, retain talent and support future funding or exit plans

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How it works

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Discovery

Unlike off the shelf templatised solutions, we will take the time to understand your business, team structure, current equity landscape and growth plans to identify risks, uncover opportunities and align on what great looks like for you.

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Craft

We will not leave you to join the dots yourself, we can actually translate the discovery into action and design an equity solution tailored to your specific goals. We are here to define the structure, handle the documentation and align the Finance, Legal and People functions, ensuring seamless implementation and real-world usability.

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Support & Scale

We are not like traditional advisors, we will not disappear post launch. We can continue to support you with ongoing management, compliance and optimisation. Whether you’re hiring, fundraising or preparing for exit, we can help your equity strategy keep pace with your journey.

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Our services

Customer testimonials

"During our scaleup journey at Peak, equiCraft's founders designed and maintained a share option scheme structure that adapted seamlessly as Peak scaled, evolving with every milestone in our journey. Crucially, the scheme stood up to the toughest scrutiny during multiple funding rounds and exit due diligence, giving our investors and team total reassurance. John & Rachel were true partners in building something robust, flexible and future-proof."

Richard Potter
CEO & Co-founder
, 
Peak

"equiCraft has startup experience and has been in our shoes. They move at the same pace we do and understand the realities and pressures founders face every day. Rolling out our share option scheme to the team could have been a major headache but they made it simple, compliant and seamless. Having a partner who can keep up while giving clear, practical guidance has been invaluable."

Ed Beckett
Co-founder
, 
Palindrome

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