--- title: | John Fraser --- [Skip to content](https://equicraft.co/equicraft-blog/author/john-fraser#main-content) ☰ × - [About Us](https://equicraft.co/about-us) - [Services](https://equicraft.co/services) - [Blog](https://equicraft.co/equicraft-blog) - [Contact](https://equicraft.co/contact) - [About Us](https://equicraft.co/about-us) - [Services](https://equicraft.co/services) - [Blog](https://equicraft.co/equicraft-blog) - [Contact](https://equicraft.co/contact) [Get in touch](https://equicraft.co/contact) [![equicraft](https://equicraft.co/hubfs/EquiCraft_Logo.svg "equicraft")](https://equicraft.co/) [Get in touch](https://equicraft.co/contact) # Knowledge Hub ![contactsvg](https://equicraft.co/hubfs/contactsvg.svg) [![](https://equicraft.co/hubfs/why-equicraft%201.png)](https://equicraft.co/equicraft-blog/equity-doesnt-run-itself) ##### [Equity doesn't run itself](https://equicraft.co/equicraft-blog/equity-doesnt-run-itself) Your lawyers handed you a share option scheme. Nobody handed you a plan for running it. Every July, ... ![Photo of John Fraser](https://equicraft.co/hubfs/author%20icon%201.png) **John Fraser** 25 Jun 2026 · min read [![](https://equicraft.co/hubfs/Screenshot%202026-03-27%20at%2019.03.20.png)](https://equicraft.co/equicraft-blog/metomic) ##### [Metomic](https://equicraft.co/equicraft-blog/metomic) From good to great in equity. Learn how Metomic elevated their share option programme with equiCraft... ![Photo of John Fraser](https://equicraft.co/hubfs/author%20icon%201.png) **John Fraser** 27 Mar 2026 · min read [![](https://equicraft.co/hubfs/Screenshot%202026-03-24%20at%2019.07.35-1.png)](https://equicraft.co/equicraft-blog/palindrome) ##### [Palindrome](https://equicraft.co/equicraft-blog/palindrome) Learn how high-growth, tech startup Palindrome implemented their share option scheme with equiCraft ... ![Photo of John Fraser](https://equicraft.co/hubfs/author%20icon%201.png) **John Fraser** 24 Mar 2026 · min read [![](https://equicraft.co/hubfs/why-equicraft%201.png)](https://equicraft.co/equicraft-blog/equity-office-hours) ##### [Equity Office Hours](https://equicraft.co/equicraft-blog/equity-office-hours) Let’s talk equity. For free. Book a free 30 minute online session with the founders of equiCraft in ... ![Photo of John Fraser](https://equicraft.co/hubfs/author%20icon%201.png) **John Fraser** 12 Feb 2026 · min read [![](https://equicraft.co/hubfs/why-equicraft%201.png)](https://equicraft.co/equicraft-blog/we-need-to-talk-about-secondary-sales) ##### [We need to talk about secondary sales](https://equicraft.co/equicraft-blog/we-need-to-talk-about-secondary-sales) What goes through the minds of most founders when they think about how they will finance the next bi... ![Photo of John Fraser](https://equicraft.co/hubfs/author%20icon%201.png) **John Fraser** 07 Nov 2025 · min read [![](https://equicraft.co/hubfs/why-equicraft%201.png)](https://equicraft.co/equicraft-blog/why-we-have-built-equicraft) ##### [Why we have built equiCraft](https://equicraft.co/equicraft-blog/why-we-have-built-equicraft) Who we are equiCraft isn’t a traditional advisor. We’ve worked in a high growth tech startup. We spe... ![Photo of John Fraser](https://equicraft.co/hubfs/author%20icon%201.png) **John Fraser** 31 Jul 2025 · min read ![footerlefttop](https://equicraft.co/hubfs/footerlefttop.svg) ## Equity without the headaches Build your share option scheme and motivate your team. Start with a discovery call or fill out the contact form. [Talk to an equity expert](https://equicraft.co/contact) ![footerrightbot](https://equicraft.co/hubfs/footerrightbot.svg) [![equicraft](https://equicraft.co/hubfs/EquiCraft_Logo.svg "equicraft")](https://equicraft.co/) - Quick Links - [About](https://equicraft.co/about-us) - [Services](https://equicraft.co/services) - [Blog](https://equicraft.co/equicraft-blog) - [Contact](https://equicraft.co/contact) - Follow Us - [LinkedIn](https://www.linkedin.com/company/equicraft-hq/) equiCraft Limited • Registered in England & Wales 16269115 [Privacy Policy](https://equicraft.co/privacy-policy)